I was listening to the radio this morning and a national hardware chain is promoting a sale to take place on the weekend.
“10% off everything” the ad screams at you. It all sounds good, especially considering I need some new garden items and know they carry good quality stuff.
Then at the end of the radio ad, in a different, slightly softer voice: “terms and conditions apply, not available at all stores, some in-store goods may be excluded”. WHAT?!?
This form of advertising is cheap, misleading and manipulative. You are undermining your integrity and ethics – I don’t care if it is legally permissible.
Why do we stand for this? This management team should be shot. If you are going to promote something, carry it through. You lose all credibility when you promote “10% off everything” and the reality is then different, hidden behind all the legal nonsense.
I bet they have honesty and integrity as one of their corporate values though!!! Disgusting really.
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